From a small workshop to a large livestream commerce company, then toward a global ceramic brand.

HongDian did not begin as a polished brand. It began as a small workshop surviving through craftsmanship and persistence.

In the early years, the business relied on second-tier subcontract manufacturing for larger domestic factories, handling sample making, shape testing, and firing trials. Many products ultimately shipped to Europe and the United States, but the company itself had little direct foreign-trade capacity or independent order control.

OEM work once created the room to survive, but over time it became clear that contract processing alone could not support long-term growth.

Between 2011 and 2021, the company started using international Alibaba channels and gradually gained a small number of direct overseas customers.

Even so, most orders were still led by trading companies. The overseas opportunity became visible, but the shift from manufacturing side to brand side was not yet complete.

Around 2015, the business began developing ceramic tableware better suited to domestic family use, including bowls, plates, dishes, and fish platters.

From Taobao and Tmall to the rise of Pinduoduo, HongDian grew through the shelf-commerce era and steadily built product understanding, customer feedback loops, and market rhythm.

In the second half of 2020, the company made a decisive move into interest-driven ecommerce and Douyin livestreaming. It was a high-stakes shift, but it marked the beginning of truly rapid growth.

HongDian reached No. 2 on the national livestream sales ranking and expanded through a matrix strategy across multiple accounts and platforms.

From roughly RMB 5 million in revenue in 2019, the business grew rapidly with the livestream boom, expanding warehouse space to around 13,000 square meters while building an in-house system spanning warehousing, operations, content, self-run hosts, and home-category creators.

By 2024, annual scale had grown to about RMB 110 million. Across Douyin, Xiaohongshu, Kuaishou, WeChat Channels, and Taobao Live, the brand ecosystem surpassed 5 million total followers.

From 2025 onward, HongDian accelerated overseas expansion through Shopee, Lazada, and TikTok Shop while building local-warehouse fulfillment in the United States, Malaysia, Thailand, Vietnam, and the Philippines.

The HongDian trademark has already been registered or actively laid out across China, Malaysia, the Philippines, Thailand, Vietnam, and the United States, with further plans for Japan, Indonesia, Brazil, and additional local-warehouse markets.

Today, HongDian combines manufacturing depth with brand, content, and channel capability. The long-term goal is to bring warmer, better-designed Chinese ceramic tableware to more tables around the world.