Everyday Table
Place the products in real family meals and table rituals instead of leaving them as isolated merchandise shots.
Japanese Style
Current hero pick. It has warmth, food context, a hand gesture, and enough room for brand copy without feeling like an ecommerce poster.
Hero choice
American Style / lifestyle hero direction
Family Kitchen
Useful for bowls, plates, bakeware, and drinkware that should feel natural in daily use.
Porter Meilin
Craft Detail
Show painted patterns, glaze, form, and edges to underline HongDian's semi-handmade character.
Drinkware
HongDian | Global Brand Edition
Premium ceramic tableware presented as a global brand, not as a crowded storefront.
HongDian is a household ceramic brand built on a factory established in 1993. The site is being shaped around your real category structure, selected product imagery, and warmer lifestyle storytelling so the brand feels established, lived-in, and international.
Everyday Table
Japanese Style
Brand at a glance
Factory foundation
1993
Manufacturing roots and firing experience built over decades.
Brand ecosystem
5M+
Combined followers across Douyin, Xiaohongshu, Kuaishou, WeChat Channels, and Taobao Live.
2024 scale
RMB 110M
A growth arc shaped by product, livestream commerce, and multi-platform operation.
Warehouse footprint
13,000 sqm
Operational scale supporting content, retail, and fulfillment growth.
Registered markets
ChinaMalaysiaPhilippinesThailandVietnamUnited States
HongDian is no longer only a domestic ecommerce story. The website should signal that the brand already has trademark rollout, local-warehouse planning, and platform readiness across multiple countries.
Category System
These collection families now follow the real workbook and asset-folder structure.
Start from the families that best represent HongDian's warmth, craft, and home-use atmosphere, then expand into the wider catalog.
See all families
Editorial Selection
Hand-painted HongDian
Editorial Selection
Porter Meilin
Lifestyle line
American Style Collection
Lifestyle line
A strong hero-image family that quickly turns the brand toward warm household dining scenes.
Asset folder: 8.美式系列
View family
Core hand-painted line
Hand-painted HongDian
Core hand-painted line
One of the clearest expressions of HongDian's semi-handmade painted identity.
Asset folder: 5.手绘宏典
View familyFeatured style line
Porter Meilin Collection
Featured style line
One of the strongest homepage candidates thanks to its immediate pattern language and premium presence.
Asset folder: 17.波特美林
View familyQuiet style line
Japanese Style Collection
Quiet style line
A calming family that balances the site with lighter, cleaner domestic imagery.
Asset folder: 11.日式系列
View family
Warm lifestyle line
Country Garden Collection
Warm lifestyle line
A soft breakfast-friendly family that quickly adds warmth and human comfort to the site.
Asset folder: 10.田园系列
View familyDrinkware line
Drinkware Collection
Drinkware line
One of the easiest families to style into warm, intimate, everyday-life scenes.
Asset folder: 12.杯具系列
View familyGlobal Rollout
Registered-market trust and cross-border readiness should be visible early.
Cross-border channels
Current overseas focus is being shaped around Shopee, Lazada, and TikTok Shop with local fulfillment in multiple markets.
Domestic growth engine
The livestream and content-commerce system is now part of the brand's trust story, not just a sales tactic.
Brand rollout logic
HongDian is being presented as a long-term ceramic brand with manufacturing depth, channel ability, and international continuity.
The website is built for brand trust and presentation, not for checkout-first conversion.
Its structure follows your real product workbook and image directory logic.
The pages combine product shots, lifestyle scenes, and brand narrative into a stronger premium impression.
Editorial Selection
A homepage should feel curated, not crowded.
Instead of scattering too many independent modules, we tighten the rhythm around a few stronger brand moments: one hero, one trust layer, one featured family block, and one warmer closing section.
Image Strategy
We only need a few human scenes to make the whole site feel warmer.
For HongDian, the strongest balance is still 80 to 90 percent real product imagery and only a handful of support scenes. We can use lifestyle images in the hero, the story page, and a few category modules without forcing every SKU into an artificial setup.
One family-home hero image
Two product-in-use hand-detail images
One calm kitchen or dining scene
One portrait-light lifestyle banner
Ready to personalize
Next we connect real SKUs, stronger imagery, and your purchased domain.
The shell is now tied to your real brand structure. The next layer is product selection, image refinement, and connecting your actual business contact points.